.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, once accustomed to getting billions in financial backing annually, have brought up nearly $360 thousand until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That decline results from market concentration, enhanced regulatory stress, and financial uncertainties.ADWEEK spoke to five VCs that continue to acquire adtech companies, regardless of these difficulties, concerning what they are trying to find as well as what they stay away from. Maybe unsurprisingly, these clients are targeting chances in privacy-focused technologies and also industry-specific regions like linked television.